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The Camden Public Library has adopted a new logo that honors its storied history and foreshadows a bright future with exciting new ways to learn, engage, and explore through this beloved institution.
“We are thrilled with this new logo that celebrates the Camden Public Library’s cherished position in our community and highlights the library’s never-ending journey to provoke exploration, learning, and growth in all kinds of new ways,” said library Executive Director Kristy Kilfoyle. “The new logo is a window into the many ways the library enriches our lives.”
After an in-depth process, the library selected a logo featuring an artistic interpretation of the library’s prominent front window, merged with graphics suggestive of Camden’s beautiful Mount Battie and the nearby ocean. Natural tones of blue and green enliven the design, and the illustrations are thoughtfully interwoven into the window itself, highlighting how natural beauty, imagination, and growth are central to the library and the town where the mountains meet the sea.
Camden design firm Naretiv produced the logo, a company with over a decade of branding experience with state and national clients. Working closely with Kilfoyle, Naretiv and the library conducted weeks of discovery and research as part of the logo development process. This included stakeholder meetings, historical research, and reviews of library brands from across the country. That research found that the new logo should be engaging, treasured, welcoming, and shared — terms developed by stakeholders to evaluate a new library brand.
The Camden Public Library has been serving residents and charming visitors since 1928. A major expansion under the south lawn in 1996 greatly expanded the library and its services. The library is beloved for many reasons, including its spectacular reading room, lovely Children’s Garden, the Jean S. Picker Memorial Garden, and its famed amphitheater designed by Boston landscape architect Fletcher Steele.
The library also continuously reimagines new services, like loaning out Orion StarBlast telescopes, lending discovery kits to help adults connect with kids, providing online streaming services, and providing computer tech help for residents. The library is working on a seed library now. Kilfoyle says the adventure has just begun, “We’ve got so much more to explore with Camden, and this new logo is just one step.”